Blog

Keep up to date with Azpiral

Traditional loyalty programs like marking paper cards each time a customer makes a purchase, points based systems and coupons are still solid concepts for good loyalty programs and can be easily updated by integrating a digital aspect to the program.   Check out our 4 top tips here: https://www.azpiral.com/4-ways-update-loyalty-program/   However, in recent years loyalty programs have evolved and new types of strategies have emerged, largely due to...

Read More

Technology has dramatically changed how shoppers research, decide and purchase. The variety of ways shoppers interact with brands has evolved at a rapid pace and retailers can get overwhelmed by the pressures applied on them to incorporate digital technologies into their customer experience.   "Digital technologies" in the Retail sector encompasses everything from the ePOS or payment terminal to interactive mirrors and VR systems in a...

Read More
Real-time data

Real-time data is often defined as "Real-time analytics is the use of, or the capacity to use, data and related resources as soon as the data enters the system."TechTarget 2017.   Real- time data is becoming increasingly important to the retail sector. Real-time analytics enable retailers to predict and meet customer expectations and improve their customer's overall experience (CX).   Online shopping has shaped the expectations of consumers...

Read More

A good CRM (Customer Relationship Management) builds value for your business. It gives fluency to your customer interactions, creates a common base for client knowledge among company departments and guides business decisions.   Companies optimising CRM business strategies are seeing increases in customer loyalty, lead generation and conversion.   Choosing the right CRM software can be difficult because the software needs to address your company needs and processes....

Read More

Mobile marketing is defined as "a set of practices that enables organisations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network "The Mobile Marketing Association (MMA).   With the huge growth in the mobile industry, "at the end of 2015, there were 4.7 billion unique mobile subscribers globally, equivalent to 63% of the world's population"...

Read More

Reward Partnerships are a great way for non-customer facing brands or B2B companies to engage and reward their customers.   How it works? Brands collaborate to offer customers rewards and offer through other brands. This provides customers with benefits beyond what the brand can offer and also distinguish them from close competitors.   Case Study – Irish life health (formerly Glohealth) Amazing + rewards. Read more@ https://www.amazingplus.ie/   Strategy Irish Life Health operates in...

Read More
Loyalty KPI dashboard

In today's data-driven marketplace, digital technologies make it easy to capture reams of data. However, we can sometimes get overwhelmed by stats, analytics and data and not understand what the data is actually saying.   Customer Loyalty Analytics can give you deep insights about your customers shopping behaviours and preferences.   A better understanding of your target audiences is key to any business strategy and can...

Read More

How it works? Loyalty card programs are an incentive plan that allows businesses (often in retail) to gather important information about its customers such as, demographic and transactional information.   Customers are offered product discounts, coupons, points toward products other rewards in exchange for actively using their card in store.   The loyalty card program creates repeat business by offering participating customers something that is not available to...

Read More
KPI Dashboard AzpiralPRO

Want to know if your loyalty strategy is working?   Our KPI dashboard is clean, customisable and filled with actionable data.   What is it? Azpiral is pleased to introduce our KPI dashboard as part of our latest release. The weekly KPI Dashboard is a customisable dashboard with a range of loyalty KPI's created to make, both group and store level, analysis easier and ensures businesses loyalty program goals are being...

Read More
in-store mobile payments

Mobile payments have had a slow adoption rate across the globe despite extensive mobile device use but research suggests some countries have embraced the trend and it will become popular in the future.   Internet users surveyed in 2015 said that retailers should offer mobile payments in-store, and many were interested in using mobile payments to make an in-store purchase during the holiday season (eMarketer, 2016)....

Read More

Keep in touch via our Newsletter