How Circle K built a customer-centric brand using customer loyalty technology
13/10/2021
Customer-centricity is certainly a buzzword those in the convenience and forecourts sector are hearing more...
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Customer data in a privacy-first world
06/10/2021
The world of customer data is changing rapidly. Recently, the EU and the states of...
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Personalisation and the Rise of Insight-led Decision-making
22/09/2021
As 2021 continues with high levels of disruption that shows no signs of abating, customer...
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Loyalty Promotion Ideas for August – The last Hurrah
28/07/2021
August, the final month of the summer holidays before the school year restarts. August is...
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How to conduct a loyalty programme review?
16/06/2021
Plan, Perform, Review, Repeat. Similar to any sales or marketing strategy your loyalty programme strategy should...
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Understanding customers when cookies are nonexistent
02/06/2021
Big tech has ruled the roost over several years, controlling up to 80% of web...
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Personalised experiences beyond points
05/05/2021
Personalisation and customer-centricity are phrases regularly bandied around when discussing customer loyalty but what do...
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Loyalty Promotion Ideas for May – Fresh Strategy for Summer
21/04/2021
May is often the start of warmer weather and a glimpse of what is ahead,...
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The Azpiral Loyalty Hub – All you need to know
13/04/2021
The Loyalty Hub - An Introduction. Last November, we launched our Loyalty Academy. This was created...
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Irish brands – Helping their communities and building loyalty
16/03/2021
Happy St. Patrick’s Day 2021. To mark the occasion, we are putting a spotlight on...
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