How Circle K built a customer-centric brand using customer loyalty technology
13/10/2021
Customer-centricity is certainly a buzzword those in the convenience and forecourts sector are hearing more...
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Customer data in a privacy-first world
06/10/2021
The world of customer data is changing rapidly. Recently, the EU and the states of...
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Global megatrends changing the fuel retail landscape
15/09/2021
The COVID-19 pandemic has put a bright spotlight on the ways every industry has had...
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Accenture – The Future is Digital in Fuel retailing
08/09/2021
Accenture's latest research discusses Digital transformation is key to the future of retail fuel operations...
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Understanding customers when cookies are nonexistent
02/06/2021
Big tech has ruled the roost over several years, controlling up to 80% of web...
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Personalised experiences beyond points
05/05/2021
Personalisation and customer-centricity are phrases regularly bandied around when discussing customer loyalty but what do...
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How to use coupon promotions to drive customer loyalty
10/03/2021
Coupon promotions are not a new phenomenon, but they are still relevant today. Why? They...
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What do customers want? Behavioural shifts post lockdown
23/07/2020
Consumer behaviour – how people consume, and use goods and services are impacted by a...
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Fuel Forecourt Retail Market – KPMG
15/07/2020
In May 2020 KPMG released an extensive body of work addressing the challenges, impacts of...
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Omnichannel strategy and its role for brands in the new normal
09/07/2020
What is omnichannel? Omnichannel retail is immersive and puts the customer, not your product, at the...
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