AzpiralPRO allows you to maximise your customer relationships by building a picture of your customers based on their purchase history, demographics, hobbies and preferences. Using data gathered by AzpiralPRO, users can create multiple target profiles using a range of criteria to segment or group their customers.

Target customer profiles give a clearer view of different behaviours and preferences. Applying target audience knowledge to your customer interactions, offers, rewards, communications can encourage engagement and participation with a company’s loyalty program.