Henderson’s Foodservice launch the Barista Bar Loyalty program
Northern Ireland’s leading coffee brand, Barista Bar are accelerating their brand development with the exciting launch of a new, industry-leading loyalty scheme as well as a range of delicious new snacking treats.
The innovative, digital format loyalty scheme includes a card and handy key fob to replace the previously printed cards. The scheme has been developed to enable Barista Bar to provide more offers to consumers, including an introductory free coffee and congratulatory free coffee on their birthday.
Cards are available in over 340 SPAR, EUROSPAR, VIVO and VIVOXtra stores and points can be collected points straight away. Once the consumer registers their card online at www.mybaristasbar.com they’ll be able to redeem their first free coffee and be rewarded with a free drink after every nine purchased.
Henderson Foodservice’s Business Development Director, Mark Stewart-Maunder, said,
“Since launching, over 20,000 people have signed up across the province and we’re thrilled with the reaction from our consumers. We’re passionate about delivering consistent quality in every cup and want to reward them with a great loyalty scheme and say thank you for their continued custom.
“This is the first large-scale loyalty scheme to be launched by Henderson Group and we’re very excited to offer our loyal customers with rewards to enhance their Barista Bar experience, with more offers and customer benefits being made available throughout the next 12 months.”
Also launching into the market, are 3 x Barista Bar Treat Slices and 3 x Barista Bar Protein Bites, aimed at consumers who want a grab-and-go snack with their coffee. The launch of the range enhances the brand development into the growing snacking market. The luxury slice range includes pre-wrapped Rocky Road, Caramel Slice and Granola Bars, whilst the on-trend Protein Bites, include Peanut Butter, Coconut & Goji and Chia & Oat flavours with the added benefit of being gluten-free.
Barista Bar is also increasing their brand presence on social media channels, where customers can keep in touch and up to date with information via Facebook: mybaristabar, twitter: @mybaristabar and Instagram: baristabarni.
Barista Bar is owned by Henderson Foodservice and since launching in March 2015 have, on average, opened nine new Barista Bar stations every month.
If you are interested in launching a loyalty program for your business please don’t hesitate to contact us at Azpiral. #PoweringLoyalty