Social media marketing is crucial for businesses in today’s climate. Instagram, the social media platform, has up to 1 billion users, 500 daily active users and 25 million accounts are businesses. Instagram has become an important platform for brand awareness, conversion and customer engagement. for businesses big and small, B2C and B2B. Their latest features for their stories are in response to the current COVID-19 pandemic to help businesses engage with their audiences, expand their brand awareness and reach and aid conversion. In the infographic included we discuss the three new features, Support small business sticker, Gift card sticker and the Food orders sticker and what it means for customer engagement on the social media platform.