Irish brands – Helping their communities and building loyalty

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Irish brands

Irish brands – Helping their communities and building loyalty

Happy St. Patrick’s Day 2021. To mark the occasion, we are putting a spotlight on some of our Irish customers taking loyalty to the next level through creative loyalty strategy and clever loyalty software and helping to support communities, particularly over the last year.

Circle K’s Play or Park loyalty programme has evolved over the last number of years and delivers a range of initiatives that engage communities across Ireland. Circle K’s latest campaign makes use of their loyalty software, game tag and loyalty app, to help support Irish athletes on their road to the Tokyo Olympics in 2021. Other community initiatives include the renowned Cash for Clubs that was made possible through integrated loyalty technology.

Over the last year with numerous lockdowns, Circle K has taken to their essential role very well, providing free next day delivery service to the most vulnerable in their communities. They have used their loyalty software to communicate important messages with their customers and continued to innovate to give their customers the best experience despite the challenges COVID-19 has inflicted on communities.

totalhealth Pharmacy group launched its VIP loyalty programme in 2014, across 55 pharmacies in Ireland. totalhealth’s main objective was to use the loyalty programme to help deliver a strong customer-facing brand and to aid brand amalgamation across the Group. Since then, the VIP loyalty programme has continued to grow year on year and in just three years of launching totalhealth pharmacy group, secured 100,000 VIP Loyalty members.

Since the COVID-19 pandemic hit Ireland in March 2020, pharmacies and their staff stepped into the role of frontline workers and essential services. totalhealth pharmacies have supported their communities by donating 2000 care packs to ICU hospital workers, giving PPE gear to oncology units, using engaging with customers and keep them informed. They also used their social media to lift the spirits of people all over Ireland when they created their very own Jerusalema dance video for charity.

Kepak is a B2B Irish food company serving international retailers and foodservice. Kepak operates with many brands and distributors to supply products to their end customers i.e restaurants. Kepak launched its loyalty programme, Food Alliance in 2018. This has given them clear visibility on their customer and sales data while also creating an opportunity to reward and engage the end customers.

In the past year, Kepak has worked hard to keep its factories open and safe for its employees since March 2020. They have won an array of awards for their produce and marketing awards for their loyalty programme efforts. Kepak has continued to support local charities like the Simon Community and has also agreed to a sponsorship deal with Meath Ladies Gaelic Football Association.


The companies highlight in this blog is only some of Azpiral’s amazing clients working tirelessly to enhance the communities they are situated. The past 12 months have been difficult for both essential businesses and non-essential businesses. We would like to Thank you for all your efforts and wish you every success. Azpiral is proud to be Irish.

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