In February 2017, GasBuddy surveyed its users to learn what drives participation in fuel loyalty programs. Nearly 11,000 GasBuddies responded to nine questions. These are not your “average” gas consumers, but rather some of the most avid drivers, the most frequent purchasers of fuel, and the most selective when it comes to filling up. The following data and analysis offer insight into how to use loyalty programs to attract and retain this critical segment.
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