Accenture’s outlook on Omni-channel commerce

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omnichannel

Accenture’s outlook on Omni-channel commerce

We live in an omnichannel world. Companies in the business of selling—anything from packaged goods to services to ideas—need to address this reality and interact seamlessly with their customers across all channels, with relevant and timely communications. The return on this omnichannel strategy is already evident: customers who shop on at least two channels spend more money. if companies are not integrating all the channels and delivering a connected and continued experience, they risk not only incurring additional operational costs, but also frustrating customers and partners. That, in turn, negatively impacts the bottom line

 

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