December Promotion Ideas

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Loyalty Promotion December

The festive season is well and truly upon us, which likely means life is feeling busier than ever for most people. The first half of the month usually involves stocking up for the Christmas, Hanukkah, Kwanzaa, and New Year period, and the second half involves frenzied, last-minute shopping. While you can’t alleviate all of your customers’ stress, putting yourself in their shoes can help you anticipate what types of loyalty promotion ideas are likely to be most effective during the festive period.

Your goal for the month of December should be to plan several loyalty promotion ideas that can make your customers’ lives easy, both in offering particular products front-and-centre, and in creating easy ways for your customers to redeem points they’ve collected throughout the year. You’ll create loyal customers when you deliver exactly what they didn’t know they needed.


Combine offers and add festive cheer


Multibuy fixed discount offers can be a great option to help your customers save a bit extra this Christmas. Multibuy fixed discount offers allow customers to choose several items from the same producer or brand, and receive a set discount on those items. For instance, your customers might be looking for a few last-minute ingredients for holiday baking. Offering a multibuy fixed discount for them to receive €1 off each of three dairy products from the same producer will mean they’ve got butter for baking, milk for teas and coffees, and they can even have fresh cream for dessert tonight. With this offer, you’ve managed to save them a trip back to the shop and added a little festive cheer to their purchase.


Awareness days in December


It’s important to note that while the majority of your customers might celebrate Christmas, others of other religions are likely celebrating different holidays on different days. This year, Hanukkah begins on November 28th and finishes on December 6th. Christmas, as always, is celebrated on December 25th, and Boxing Day or St. Stephen’s Day (for Irish businesses) is on the 26th. The weeklong celebration of Kwanzaa is celebrated from December 28th to January 1st.



How Azpiral Can Help



Is your head spinning with offers, promotions, discounts, and more? Azpiral can help. Our AzpiralPRO loyalty platform is a cloud-based integrated software that enables users to capture customer data across multiple touchpoints. With AzpiralPRO, retailers can gain a clear picture of their customer base in order to better reach them.

AzpiralPRO allows retailers the flexibility to run their loyalty programme so it suits them, their customers, and their business. Retailers can choose from a variety of promotions, offers, and discounts, changing each of these with ease whenever they like.

To learn more about AzpiralPRO and to speak to one of our knowledgeable sales managers, simply email We’ll be delighted to explain how Azpiral can help your business thrive.

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