For many people, October is a month to pause and take stock before gearing up for the festive season. Kids are settled into school by now, and most families try to take a moment and plan for the rest of the year. Many people might be entertaining the idea of planning a holiday in the coming months, or coming up with ideas and a budget for Christmas spending.
And of course, the month is capped off with Halloween, a holiday many don’t take very seriously but most do enjoy when the time comes.
October is a great month to capitalise on the customers who are thinking toward the future, as well as capture the customers who are ready for a little Halloween fun at the end of the month.
Capture future-focused customers with loyalty discounts
For those customers who are saving for an upcoming staycation or weekend break, Reserve & Redeem offers are a super option that incentivises customers to stock up on points that will result in a discount down the line. These loyalty discounts, available with AzpiralPRO, can help attract customers and retain them for a period of time as they try to reach the points threshold to receive the discount.
Dig into department discounts for occasions large or small
When it comes to capitalising on occasions, whether they’re well-known or a bit more obscure, department-wide discounts can be especially useful. Department discounts can either be set up as amount discounts, where a customer purchases a number of particular department items and gets a fixed amount discount, or a percentage discount, where a customer buys any number of department items and receives a percentage off the price.
Awareness Days in October
October kicks off with a caffeinated bang: October 1 is International Coffee Day, a perfect opportunity to offer a coffee discount to your customers or a free coffee with another purchase to celebrate the day. October 10th is World Mental Health Day, offering the possibility of a discount on a self-care product, and October 17th is National Pasta Day in the UK/Ireland. October 25 is a bank holiday, and October 31 is Halloween, another opportunity to add a little festive fun to the calendar.