Managing a large base of customers and trying to maximise product uptake while creating a solid customer relationship with customers that constantly request discounts or rebates can prove quite challenging.
Advances in loyalty technology (traditionally used in B2C) now allow wholesalers and distributors to operate B2B loyalty schemes to build relationships and retain customers.
Loyalty technology allows loyalty promotions to be run on individual products and lines, meaning loyalty costs can be transferred to the different brands.
Azpiral integrate with the wholesaler or distributor back office system to capture purchase transaction detail to individual trade customers allowing personalised engagement with and rewarding of those customers. Data capture can be in batch form or real-time.
AzpiralPRO facilitates multiple types of loyalty strategies including points programs, rewards, offers, tiered, non-monetary, gamification, rewards partnerships, loyalty card programs and mobile app loyalty programs.
Product manufacturers and brands often operate in a complex distribution supply chain, with many wholesale or distribution partners using a range of back office systems.
Ultimately, it can be difficult to identify what individual trade customers are purchasing and even more difficult to reward them effectively to encourage purchases.
Azpiral integrate with the wholesaler or distributor back office system to capture purchase transaction detail to individual trade customers. Data capture can be in batch form or real-time.
Product mapping (if required) can facilitate reconciling sales of the same product to different customers by different wholesalers or distributors under different product or department codes.
Product manufacturers and brands can gain a deeper understanding of their customer and build a personal relationship with them.
• Identify, reward and retain your high value customers.
• Increase purchases.
• Encourage purchase of new product lines.
• Improve communication with customers and build a personal relationship.
• Understand customers using product level data for individual trade customers
• Strengthen partnerships with supply chain partners to nurture shared customers.