The Sewell Group has been recognised on various top 100 and top 50 lists and ranked on a global scale for their commitment to excellence across many aspects of their business. Everything from the best company to work for to Forecourt trader of the year in 2009 and 2016. The Sewell group have been keen technology adopters. Finding a loyalty technology provider that could deliver a loyalty programme to engage their customers and continue to evolve as their business grows was very important to them. The following case study documents the Sewell Group loyalty journey with Azpiral.