Why Loyalty Programs are key to Marketing Strategies
15/08/2018
Loyalty and trust have always been a part of customer transactions but in this growing...
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4 ways Loyalty programs can improve business performance.
13/06/2018
Loyalty programs are applied by retailers for many reasons, for instance, customer retention, and increase...
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Amazon Prime -What brands can learn from it?
11/08/2017
Amazon Prime – What can we learn from it? For those of you who are not...
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What do your customers really want? Customer Expectations according to Forrester research
26/07/2017
Forrester conducted a survey recently regarding the Future of Retail. The research covered various aspects...
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Corrib Oil Customer Loyalty Case Study
03/04/2017
Corrib Oil has been in business for over 25 years. Through their network of 10...
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Non-Monetary Loyalty Strategies- No Mon can still be fun
29/03/2017
"Non-monetary rewards are created around customer values. Loyalty programs that use this do not offer...
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Data-The heartbeat of every loyalty program
27/03/2017
The main objective of any loyalty program is to provide a compelling value proposition to...
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What different customers really want from your loyalty program ?
20/03/2017
We often discuss loyalty programs as a great source for customer data. However, you only receive...
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The potential of points: Tips for a successful loyalty program
06/03/2017
Loyalty programs are one of the most effective methods for brands to understand their customers...
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Measuring customer engagement using your loyalty program – Topaz Energy
01/03/2017
The evolution of customer engagement Research in enterprise shows a shift in businesses strategies from cost-driven...
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