The essential role of the C-store and fuel retailers during COVID-19
Plato once said “Necessity is the mother of invention” and in uncertain times we certainly see our convenience stores and fuel retailers getting creative to deliver an essential service to their communities.
Here are some examples of the ways they are rising to the challenge.
Helping fill the gap
While people have stopped panic buying and grocery stores are well-stocked, they can cause a deal of stress due to the volume of people visiting them. Convenience stores fill the gap and help often our most vulnerable people get essential goods and products.
Convenience stores like, Circle K are doing their part to support their communities by launching additional services. They are offering free next day home delivery service to the most vulnerable in their communities within 3km distance of Circle K stores across Ireland.
Communication is key
C-stores and fuel retailers are using their software to communicate valuable messages to the wider community. Solutions like loyalty software help convenience retailers stay engaged with their audience and still deliver a great customer experience. C-store and fuel retailers are using their loyalty programme to communicate, personalised SMS and emails, informing people about important health and safety measures and added services to help their communities. Keeping the lines of communication is critical while we practice social distancing, cocooning and quarantine.
At Azpiral, we are proud of our clients delivering essential services to their customers and continuing to innovate to give their customers the best experience despite the challenges COVID-19 brings on businesses and society.