Topaz Energy Play or Park Case study

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Topaz Energy Play or Park Case study

In 2013, Fuel markets predicted a rapid decline, which would lead to a loss of market share for Topaz. Topaz decided to focus on building customer relationships in order to retain their market position. With 444 stores nationwide Topaz needed technology that could support gamification as a key part to their loyalty strategy.The goals of the strategy were to increase customer retention, understand their customers, increase average spend in store, build an engaging brand identity and Retain market share.



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